Services

ComplexSales offers sales and business-development support to companies who plan to address new markets. Working with ComplexSales allows you to quickly enter new markets without significant (pre-) investments into your own sales organization.

Sales to complex customers

Understand the needs of your customer

ComplexSales helps you to understand opportunities at your customer by identifying your customer needs and offering solutions to the customer that are beneficial to all parties. With transparent communication, ComplexSales will be able to qualify opportunities and indicate, early in the sales process, whether these opportunities are a “good fit” or not.

Sell to large customers with many internal stakeholders

Customers sometimes have many internal influencers with conflicting interests. ComplexSales can help you to understand the dynamics within large organizations and in help you to sell your products to these customers.

Sell to new customers who have shown in the past to have no interested in your products

Despite many efforts, you haven’t been able to build a business relation with one of your potential customers. Based on the extensive contacts in the Telecom, Broadcast and Semiconductor market, ComplexSales might be able to help you to get annentry.

Development of complex markets

Markets with different, competing, standards

Competing with products developed based on another standards, requires extra technical and commercial knowledge about the standards used in your product and the standard(s) used in the competing products. To effectively sell to your customer, ComplexSales will be able to explain the differences between the different standards and will be able to interpret your customers test results when comparing the different technologies.

Markets where there are many different companies present influencing the sales decisions

When you are offering your product as a part of a larger system, there will be other companies offering their products in other parts of the system too. Although these companies don’t compete with you, your product might have an interaction with their products. These companies will try to influence the customer to select suppliers that fit their business needs best. ComplexSales has the experience to deal with markets where many influencers are present and active.

Promotion and sales of complex products

Products using new and/or complicated technologies or are used in complex systems

Often new standards and/or technologies will improve the performance of your products. ComplexSales helps you to explain these improvements to your customers and will help to translate them into benefits to your customers.

Investigate whether products meet customer needs

Products are often designed based on market inputs but once developed some features are missing. ComplexSales helps to find and specify these missing features, allowing you to sell your product to a larger customer base.

About

Robbert van der Wal

Owner ComplexSales


Robbert is a specialist in Telecom, Digital Broadcast, Digital CE and Semiconductor markets. He has more than 25 years of experience in R&D, Business Development and sales in these markets.

Robbert strives to do business in a friendly way whilst pushing forward to win the (business) objectives. He likes to work with people and has the ability to gain their respect and confidence. Robbert is respected for his good technical background and ability to understand complex technical systems.

Robbert has worked at Philips Semiconductors (now NXP), Philips Consumer Electronics and Broadcom. In 2016, Robbert started ComplexSales. Please visit Robbert's LinkedIn for detailed information and résumé

References

Dusun has been working with Robbert over more than one year. Thanks to his large network in Europe, Robbert introduced Dusun to most Tier 1 and Tier 2 operators, major TV-OEMs and STB-OEMs in Europe. Robbert is an open and honest person and it was a pleasure to work with him.


Chuan Chang Hung, VP Marketing and Sales, Dusun


We have been working with Robbert to get market input for our business plan. Robbert has done a great job in the search process for potential customers, arranged customer visit including follow up, competitive analysis, evaluation of the right market prices etc. He is very proactive with a strong drive and professional attitude. He has strong connections in the electronic device industry in Europe, which was very beneficial in building up our business plan. Robbert is a trusted partner. It has been a fruitful and advantageous corporation, which has resulted in a very solid business plan for our new devices. I can highly recommend collaborating with Robbert.


Per Ølund, EVP, DELTA Microelectronics - part of FORCE Technology


I am very satisfied with the results of our cooperation with ComplexSales. Robbert has professional attitude, is technically knowledgeable and has a large network in the semiconductor market from his previous positions. All this has proven to be very relevant for addressing our technical marketing questions.


Kave Kianush, CTO & VP Catena

Contact

If you are interested in the service of ComplexSales and/or would like to have additional information, please fill out the cantact form below and I will contact you as soon as possible. Or visit ComplexSales on LinkedIn

  • Address: Bremweg 6, 3956NL, Leersum, The Netherlands
  • Trade Registry Number: 66982065
  • Website: www.complexsales.eu